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As one of the leading new business development firms in the country, RSW understands that what works for one agency may not work for another, so our methodology is not a one size fits all solution. What we have is a team of passionate, intelligent and articulate marketing-centric business managers who implement proven and effective new business programs designed by our senior marketing executives that help our clients achieve their business objectives.
But that alone is not enough, we need to have more than just great people, we need insight; that’s why we undertake three key new business surveys each year – the first each year being the Agency/Client New Business Report. We speak with hundreds of top marketing executives from across the nation – buyers of marketing services – and ask them about the new business approaches they receive from agencies. We learn what works, what doesn’t, and what is just plain annoying. These insights help us shape our approach and fashion strategies and program structures that help better penetrate and engage prospects.
We also need to know when to target which prospects, otherwise we’re just searching for a needle in a haystack. Our new business managers subscribe to a range of electronic communications that they scour for news and insights daily. This way they can jump on CMO changes, target companies that are struggling in the market, or place a call into a competitor of a company that just announced major increases in marketing support in the next year. We all know how difficult it can be to not only stay on top of the news, but also to interpret and strategically act on it. We dive into the news and we use our marketing talents to find creative ways to position your agency to suggest your experiences mesh nicely with their current situation.
In the end, it’s all about RSW’s ability to more effectively position your agency in the marketplace and then get you in front of the right people at the right time so that you can win more, and better business.
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