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Our Team & Partners

Your RSW team is led by Mark Sneider, Owner and Managing Director of RSW/US. Mark opened RSW’s U.S. office in 2005. Prior to RSW, Mark spent ten years working for two top tier packaged goods companies, and ten years on the marketing services side of the business. He started his career at DDB Needham in Chicago. Mark is a graduate of Northwestern’s Kellogg Graduate School of Business with a major in Marketing and Economics.
  

Lauren Pettibone is the key Account Manager for all RSW client programs. Her responsibilities include developing communication materials and managing the on-going development and operations of each RSW program.  
Suzanne Herman is the New Business Director at RSW and is responsible for the on-going oversight of each RSW program. As an ex-New Business Manager, Suzanne understands how to best deliver solid results for RSW programs and is charged with imparting her knowledge/expertise on each and every program.  
Lauren Briggs, Nicole Bouchard, and Kelly Mahoney are Assistant Account Managers at RSW. They are each responsible for the development of sound, strategic lists for each and every RSW program. They also are responsible for managing the mailing initiatives for RSW prospecting programs that include mailings as part of the initiaitve.  
Cathy Chase and her team of List Cleaners are responsible for making certain that each and every list presented to the New Business Manager to use is cleaned no more than one week out from use. Prior to prospecting, each target on the list is called and information (name, address, email) is confirmed.  

Our New Business Manager team is among the best and the brightest in the industry. Each New Business Manager brings over 10 years of marketing experience to the table, coupled with either selling experience or agency experience. All New Business Managers are located at the headquarters in Cincinnati, Ohio. This enables RSW to better control the overall process and helps the organization share ideas to better the overall prospecting effort. Our New Business Managers include:

  • Lee McKnight
  • Rita Baker
  • Marci Grzlecki
  • Heather Morris
  • Cyndy Klosterman
  • Kristina Klopp
  • Brian Houillion
  • Dixie Caporal

We only hire individuals who understand the agency business, understand the marketing world, and those who can effectively capture the spirit of your agency when they reach out on your behalf.

 





RSW European Office

Reardon Smith Whittaker, UK
RSW UK
RSW started its operations in the United Kingdom 16 years ago and is currently the #1 business development firm in the UK. To contact the UK office, simply on the logo above.

 RSW Strategic Partner

Second Wind Network

Second Wind

RSW’s relationship with Second Wind dates back to early 2005. Second Wind has enabled RSW to share strategic insights with its 800+ agency member group. Second Wind is in the business of helping advertising and design firms improve their overall approach to running and building their business. To contact the Second Wind, simply on the logo above.

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