TSI employs the same marketing-centric approach used by RSW in its long-term new business development efforts that help agencies attract and convert prospects. Our methodology is highly organized and very marketing-centric:
• Each engagement starts with a kick-off meeting where we get to know all aspects of your business.
• We develop a communication strategy (“Brand Story”) that defines your positioning.
• Target lists are developed and cleaned. These lists are reviewed and approved prior to prospecting.
• A plan, specific to your situation, is created which outlines the sequencing of the reach out.
We manage all aspects to facilitate a highly productive trade show experience:
• We manage all mailings /emailing initiatives.
• We create copy (approved by you) for these initiatives.
• We track and report on-going activity throughout the program.
• We will do whatever is necessary after the show to facilitate the close.
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